Released on: September 29, 2008, 1:52 pm

Press Release Author: MonaVie

Industry: Food & Beverage

Press Release Summary: MonaVie (www.monavie.com), maker of the premier blend of the
Brazilian açai berry, announces today the launch of a new product in its line of
functional beverages—MonaVie Pulse.

Press Release Body: [Salt Lake City, UT] – September 25, 2008 – MonaVie
(www.monavie.com), maker of the premier blend of the Brazilian açai berry, announces
today the launch of a new product in its line of functional beverages—MonaVie Pulse.
A scientifically formulated açai infusion, new MonaVie Pulse was created to support
the cardiovascular system and help maintain existing healthy cholesterol levels.

MonaVie Pulse will be available to consumers in the United States on Friday,
September 26, 2008, through MonaVie’s network of independent distributors. Preview
new MonaVie Pulse.

“MonaVie is pleased to introduce the first açai beverage to address the demand for
foods delivering heart beneficial ingredients, as consumer concerns over heart
related issues continue to increase,” says Vice President of Product Management,
Jeff Graham. “What better timing than during National Cholesterol Education Month to
introduce MonaVie Pulse and educate our distributor workforce on heart healthy
habits which are a pivotal part of MonaVie’s health and wellness mission.”

As a companion to MonaVie Original and Active products, the new MonaVie Pulse
formula is enriched with plant sterols, which studies suggest play a key factor in
lowering cholesterol. The new functional beverage serves as a natural and convenient
alternative to encapsulated nutritional supplements, delivering a powerful dose of
antioxidants and phytonutrients that nutritionally support cardiovascular health.
The heart-healthy formula contains a blend of plant sterols, resveratrol and omega 3
fatty acids.

“A daily serving of MonaVie Pulse gives you 0.8 grams per day of plant sterols,
delivering the benefits you need to potentially impact the health of your heart,”
says Graham.

According to the Food and Drug Administration, foods containing at least 0.4 grams
per serving of plant sterols, eaten twice daily with meals for a daily total intake
of at least 0.8 grams and as a part of a diet low in saturated fat and cholesterol,
may reduce the risk of heart disease.
The MonaVie formula is a blend of 19 fruits, including the antioxidant-rich açai
berry as the foundation ingredient. Açai contains concentrated levels of
anthocyanins—a family of antioxidants that assists in neutralizing the harmful
effects free radicals can have on the body. Unsaturated fats found in the açai fruit
at unusually high concentrations facilitate the fruit’s antioxidant compounds. On a
gram-for-gram basis, MonaVie’s freeze-dried açai has a higher ORAC score—a measure
of antioxidant power—than any other fruit or vegetable tested to date (J Agric Food
Chem., 2006: 54(22):8604-10).

About MonaVie LLC
MonaVie LLC is a rapidly growing company that distributes products to markets around
the world.
Introduced in January 2005, MonaVie develops and markets scientifically formulated,
premium
quality products, specifically for person-to-person distribution. Developed with a
philosophy of Balance-Variety-Moderation, MonaVie brand products deliver
phytonutrients and antioxidants to promote and maintain a healthy and active
lifestyle.

Visit http://www.monavie.com for more information on the Acai Berry, Acai Juice &
Acai Antioxidants. http://www.MonavieMall.com also provides additional Monavie
products.

For more information on MonaVie brand products, call 1-866-217-8455, or visit
www.monavie.com.


Web Site: http://www.monavie.com

Contact Details: Julie Jenkins
Public Relations Manager
10855 South River Front Parkway, Suite 100 Salt Lake City, Utah 84095 USA
801-748-3503
juliej@monavie.com